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I Am Malala PSA Project

What is a PSA?

A PSA is an ad that seeks to persuade an audience to take a specific action or adopt a particular viewpoint on a cause or social issue.

10-Step Model for Creating PSAs

PSA Pre-Planning Questions:
  1. Target Audience: Who do I want to reach with my message?
  2. Message: What is my message?
  3. Message: What do I want the viewer to understand?
  4. Significance of Issue to the Public: Why is this issue important to the public (school, community, state, country, world)?
  5. Action Step: What is the call to action?
  6. Action Step: What do I want the viewer to do?
  7. Action Step: How can the viewer help solve the problem?

Create a shared Google folder with your group members. As a group compile your:

  • Research
  • Source citations
  • Images/videos

Storyboard (Storyboard Template)

Websites & Databases for topic ideas and research

Websites for topic ideas:
  • Human Rights Watch - Human Rights Watch investigates and reports on abuses happening in all corners of the world. 
  • Amnesty International - a global movement of millions of people demanding human rights for all people. The world’s largest grassroots human rights organization.
  • Browse current magazines and news sources -- New York TimesTime MagazineAP NewsChicago TribuneESPNBBC NewsGoogle: News Topics, etc. 
  • AllSides: provides a breadth of perspectives on today's news, issues and opinions. Media Bias chartAd Fontes Media Bias chart    *** "Media bias charts with transparent, rigorous methodologies can offer insight into sources’ biases. That insight can help you understand what perspectives sources bring as they share the news. But use them with caution. Political bias isn’t the only thing news consumers should look out for. Reliability is critical, too, and the accuracy and editorial standards of organizations play an important role in sharing informative, useful news." (“Should You Trust Media Bias Charts?" - Poynter)
  • ProCon.org: Provides resources for critical thinking and to educate without bias.
  • CQ Researcher: In-depth reports on today’s issues

Research Databases: All of the following databases can be used at home.  You will need a password/library ID to access them outside of school.  This information can be found in the IMC Brochure

PSA Ideas:

Project Examples

 

PSA Video Tools

WeVideo: Full access to over 650,000 + videos, images, music & sound effects! Great for creating videos and editing! 

WeVideo How-To Guide

Incorporate Green Screen! Your options are limitless!

Citing Sources

The Unit 5 English department has created the U5 Research Paper Handbook to assist students.  
 
The Researched Paper

 

 

MyBib